Slated to make its debut soon in the diesel-powered car segment with Amaze, a sedan built on the Brio platform, HONDA CAR may aggressively price its new offering to take on Maruti's Dzire head-on.
The wholly owned Indian subsidiary of Japan's second-largest car-maker, which last week ripped off Rs 3 lakh from the CR-V, its flagship SPORT utility vehicle, has become aggressive of late. Having implemented price cuts, first on the HONDA Jazz hatchback and then on its flagship City sedan, Honda has pinned hopes on the Amaze to regain market share. The Amaze is to be pitted against Maruti's hugely successful Dzire, which is the largest-selling sedan in India and is available in both petrol and diesel versions at Rs 4.92-7.5 lakh (ex-showroom Delhi).
Honda is keeping its pricing strategy a closely guarded secret, but experts say a jackpot is possible only with a prudent pricing. "We will outline a strategy close to the debut of the car," says Jnaneshwar Sen, senior vice-president (marketing & sales), Honda Car India.
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