1_Nike
For a pair of revolutionary new products and a culture of true
believers. Its two biggest innovations in 2012, Flyknit and the
FuelBand, were evidence that the company is ever-willing to redefine
itself and its manufacturing process. Bringing in $24 billion in
revenue--up 60% since 2006 when CEO Mark Parker took over--doesn't hurt
either.
2_Burberry
For sending brick and mortar stores into the next century. Its London
flagship store was remodeled and opened in September 2012, and now
features elaborate visual effects. For example, RFID chips on certain
items transmit a radio signal to the nearest LCD screen. When the
customer brings the item near the screen, information about the item
details is displayed.
3_7-Eleven
For localizing and compartmentalizing its stores. The brand's
partnership with Amazon allows users to have small packages delivered to
stores rather than their homes. In 2012, that partnership expanded to
five areas globally: New York, Seattle, DC, Silicon Valley and London.
4_Sephora
For offering a mix-and-match solution for your skin. Sephora's
Pantone Color IQ rolled out in select cities last year, aiming to ease
the process of picking a foundation. Pantone's color detection
technology, used in graphic design to match colors, was used to develop
the handheld gadget that holds more than 1,000 SKUs and can determine an
exact match to the customer's skin tone.
5_Everlane
For offering members high-quality goods without the middleman. When the online clothier
launched in November 2011, it began with a small run of t-shirts. But
in just over a year, it has expanded its selection to include scarves,
sweatshirts, ties, oxfords, and other items. By using a limited batch
model, it keeps demand high. In 2012, the site grew to nearly half a
million users.
6_Black Milk Clothing
For crowdsourcing an online shopping experience. The Australian company
known for leggings lets its customers contribute the product
photography. By tagging a photo on Twitter or Instagram, photos are
automatically added to the site.
7_Svpply
For being your personalized wish list. The social shopping,
which was acquired by eBay last year, predicts what products a user
will like based on their social media feeds. It then lets users store
those items in an online closet, or simply buy them. Shops are eager to
join: More than 3,000 items per day are pulled from 75,000 stores, and
Svpply now has more than a million products in its repertoire.
8_Crate & Barrel
For letting you build your living room without using a hammer. With
Crate & Barrel's 3D Room Designer, launched in mid-2012, users can
upload pictures of their own room to see how the desired couch, table or
lamp will look. By snapping a picture and sending it to your local
store, customers can work with a store associate to browse the more than
2,000 items and pick the perfect pieces for their room.
9_MakerBot
For bringing an industrial tool to the average Joe. Its 3D printers
let serious (or amateur) craftsmen create and share new products, free
from the once-prohibitive cost of manufacturing. MAKER BOT released the Replicator 2 last year, after securing $10 million in funding.
10_Uniqlo
For making fast fashion actually fashionable. The company
publicly announced its goal of opening 200 stores in the United
States--in every major market--and raising profits to more than $10
billion by 2020. With brand collaborations with the likes of Jil Sander
and Rei Kawakubo, the clothing giant keeps prices low and fashion high.
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